W4As Premier Kayak Essay Example | Topics and Well Written Essays - 500 words

W4As Premier Kayak - Essay Example As such, the inefficiencies in previous booking and reservations system required designing a new model which would address the disclosed gaps. The model was noted to provide access to an accurate schedule of booked customers who already paid and the information is provided to crucial personnel at Premier Kayak to enable staff members, especially tour guides, to provide the needed service. The model thereby prevents overbooking and ensures accuracy in making reservations for scheduled tours only in defined number of kayaks at a particular available date and time. The key innovations that Premier Kayak’s reservation system which avoided making the reservation system a painful process to customers included defining the available slots for the kayaks in any particular day, time, and location to prevent overbooking. Likewise, only customers who confirmed reservations through payments made online would be confirmed for the kayak tours. In addition, these schedules have defined tour guides who could access the information and abide by the reservations made. As such, the reservation system, which is available and accessible to customers and employees, would avoid overbooking or the need for rescheduling. This prevented having to refund customers due to unavailable tour guides or lack of kayaks at preferred booking dates. The new method also prevented having to contend with irate customers or the need to make refunds. Overall, the system improved Premier Kayak’s image as a reliable and dependable organization in their field of endeavor. The evaluation method that is recommended to make certain that the innovations perform as expected is through customer feedback surveys (Foot, 2013). The survey would gather information pertinent to the customers’ satisfaction on services rendered by Premier Kayak. Likewise, the 360 degree assessment is another evaluation tool that solicits information from various

Chapter review Essay Example | Topics and Well Written Essays - 500 words

Chapter review - Essay Example In Chapter 9, Poets and Revolutionaries: Three Women of Calcutta, she reveals the lives and insights of three strong-willed and talented women in the city, Aparna Sen, a film maker, Nabaneeta Dev Sen, a poet and Veena Bhargava, a painter. The chapter discussed their careers and their womanhood. In this chapter, you’ll be able to see their individuality and how they achieved their independence and uniqueness. This chapter provided Bumiller the contrast she needed in showing the different lives of the women in the rural villages and the women in the cities. Her interviews with the three successful women of the city showed that none of them think they faced problems because of their womanhood. This is in contrast to the other women she was able to interview during the previous chapters. It shows here in this chapter that these three women were leading their lives not very different from their Western counterparts. They grew up having dinners with their families. They also have differences with themselves to the point that sometimes they question their own actions, choosing between their family life and their careers. Though they might not have any problems or issues that they encounter that will make them feel oppressed and exploited, far different from the other women of India living outside the cities, they have the common problem of the dilemma of doing one thing over another. This can be seen in the sacrifices that they have to make in order to become successful. The women in this chapter were only a few of those that were able to define their personal and social identities. They were able to master control over their lives, sometimes even the control over the men. Much different from the women of the rurals, where most are slaves to a very oppressing and explo itative society. Here, it showed how they used the many issues of oppression and exploitation of other women of India to push their own

Case Analysis on Ryan Air Essay Example | Topics and Well Written Essays - 2500 words

Case Analysis on Ryan Air - Essay Example The Ireland-UK market was Ryanair’s initial target market, which it successfully managed to capture. By 2003, however, its route system had expanded to serve 86 destinations on 133 routes across 16 different countries. The heart of Ryanair’s current strategy is based on providing no frills service with low fares designed to stimulate demand, particularly from budget conscious leisure and business travelers who might otherwise have used alternative forms of transportation or who might not have travelled at all. Another strategic position adopted is Ryanair’s point-to-point short haul flights. Ryanair chooses to fly to regional airports rather than the larger national airports due to the favorable cost terms received. This facilitates the passing of low fares and has the added bonus of being less congested therefore aiding in flight punctuality. This offers convenience to clients, especially those constantly undertaking business trips, in terms of time and cost. The possession of both Regional and secondary airports is another current strategy. Airport charges include: Landing fees, loading fees, aircraft parking fees and noise charges. By acquiring regional and secondary airports, Ryanair is able to reduce these fees. This is because these airports are less congested and are anxious to increase their passenger output. The external environment refers to the factors that are out of control of the firm. These are factors tat the firm cannot be able to control could be because of market forces among other reasons. The external environment within which a business operates has a great influence on its mode and extent of its operations. The PESTEL framework (Appendix A) categorizes environmental influence into six main types: Political, Economic, Social and Technological, Environmental and Legal (Johnson and Scholes, 2002). Focusing on the Political environment, there has been

Chapter review Essay Example | Topics and Well Written Essays - 500 words

Chapter review - Essay Example In Chapter 9, Poets and Revolutionaries: Three Women of Calcutta, she reveals the lives and insights of three strong-willed and talented women in the city, Aparna Sen, a film maker, Nabaneeta Dev Sen, a poet and Veena Bhargava, a painter. The chapter discussed their careers and their womanhood. In this chapter, you’ll be able to see their individuality and how they achieved their independence and uniqueness. This chapter provided Bumiller the contrast she needed in showing the different lives of the women in the rural villages and the women in the cities. Her interviews with the three successful women of the city showed that none of them think they faced problems because of their womanhood. This is in contrast to the other women she was able to interview during the previous chapters. It shows here in this chapter that these three women were leading their lives not very different from their Western counterparts. They grew up having dinners with their families. They also have differences with themselves to the point that sometimes they question their own actions, choosing between their family life and their careers. Though they might not have any problems or issues that they encounter that will make them feel oppressed and exploited, far different from the other women of India living outside the cities, they have the common problem of the dilemma of doing one thing over another. This can be seen in the sacrifices that they have to make in order to become successful. The women in this chapter were only a few of those that were able to define their personal and social identities. They were able to master control over their lives, sometimes even the control over the men. Much different from the women of the rurals, where most are slaves to a very oppressing and explo itative society. Here, it showed how they used the many issues of oppression and exploitation of other women of India to push their own

Criminal Liability -Theft and Fraud Essay Example | Topics and Well Written Essays - 2000 words

Criminal Liability -Theft and Fraud - Essay Example The British Criminal Code provides for a number of ways to become involved in the commission of an offence: by actually committing the offence, by aiding and abetting the principal, by engaging oneself with others in a criminal activity with a common intention (Aquinas, 1988) (Ali was participant in Junaid's activity), by counselling another to commit an offence and by being an accessory after the fact. In general, anyone who knowingly encourages or facilitates the commission of an offense or impedes its prevention is a party to the offense (Aquinas, 1988). While one commonly uses the expression "aiding and abetting", the two are different concepts and either of them is ample to engage criminal liability. Whether liability for one's action lies through either concept, it must be accomplished "for the purpose of" aiding or abetting, which simply means "intentionally" as opposed to by accident. There is no need to show that the accused desire the illegal end to occur. One who is indifferent to the fact that his action aids or abets the perpetrator of an offense is therefore guilty. The fact that the principal cannot be convicted is not a block to a successful prosecution of other parties. An attempt to commit an offense is also prohibited.   The acts do not have to be illegal or morally wrong. "Conspiracy is an inchoate or preliminary crime, dating from the time of Edward, but much refined in the Court of Star Chamber in the 17th century. Notwithstanding its antiquity, the law of conspiracy is still uncertain. It can, however, be said that the indictment for conspiracy is a formidable weapon in the armory of the prosecutor. According to the cases, it permits a vague definition of the offense; broader standards of admissibility of evidence apply; it may provide the solution to prosecutorial problems as to situs and jurisdiction: see Director of Public Prosecutions v. Doot, [1973] A.C. 807." These words capture the reality of the conspiracy offense (Aquinas, 1988). The essence of the crime is the agreement between two or more persons to commit an offense. When the agreement is reached, a conspiracy is complete and one cannot withdraw from it. It is irrelevant that the object of the conspiracy is not achieved. A person may become part of a conspiracy by aiding or abetting the conspirators. The Supreme Court of Canada also decided that a conspiracy may be prosecuted in Canada even if the actual crime is committed in another country, as long as there is some important link with Canada. Essentially, theft is committed when anything is fraudulently and without color of right taken or converted with a target to leave without thereof the owner or person who has a special property or concern in it of the thing or his property or concern in it. The intent may be to deprive the person of the property either temporarily or absolutely, although this is not the only proscribed intent.  

Catering and Marketing Essay Example for Free

Catering and Marketing Essay To perform successfully, a catering service must be market-oriented and should apply the marketing concept, which is derived from the assumption that a product should be capable of meeting the needs of consumers, foremost, through its quality. To fully meet the needs and wants of costumers on the one hand, and to accomplish its business goals on the other hand, a catering business needs to combine the elements of the marketing mix in order to be as successful as possible in selling its product on the market. Guest satisfaction must be ensured. I. INTRODUCTION â€Å"Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.† – Peter Drucker Food is an indispensable part of the human needs and wants that is always present in every circumstance. It is a usual unison that people have in an event which covers a large number of people dining and feasting meaning a reason for the essence of catering services. Catering services is one of the most dynamic business groups in the food and beverage industry. By industry definition, catering is the planned service of food and beverages – in contrast to restaurants, where food and beverages are generally served on demand. The opportunity for catering services to provide planned food and beverages is far greater than it is for restaurants. While restaurants are business units that serve the general public within their operating facilities, catering services, for the most part, can be provided in any venue, public or private. Unlimited types of settings, both indoors and out, are used for catering functions. The number of people who can be served at a catering function range from one to many, many more – often totalling in the thousands. For a service organization such as catering to acquire customers, it is important that marketing strategies be deployed to improve its own ability to compete with other catering services gain a competitive advantage and thus retain a greater number of customers. Marketing is an important aspect of every catering operation. As customer demands increase for catering-related services, corresponding marketing efforts must be developed. Catering business can live and die by the strength of their marketing efforts, particularly in areas with high levels of competition. An effective marketing plan can lead to the growth of your customer base, larger catering jobs, and increased profits. As consumers grow increasingly, the role of advertising and publicity become the primary vehicles for information about food and service. Definition of Terms Marketing. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging oï ¬â‚¬erings that have value for customers, clients, partners, and society at large. Strategy. It is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. Catering. The activity of providing food and beverage for events. Marketing Mix. A planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place, and promotion. Product. Represents a set of tangible and intangible elements used to satisfy the needs and wants of consumers. Promotion. The publicization of a product to increase sales or public awareness Price. A value that will purchase a finite quantity of a product or service. Product Distribution. It is the process of making a product or service available for use or consumption by a consumer. Scope and Delimitation of the Study This study is conducted specifically on eleven (11) Catering Services in the locality of Bataan. Specifically the eleven (11) catering services are as follows: 1. Tony and Ann Catering Services – located in Balanga City 2. Mommy-Tah’s Catering – located in Orion 3. Petrius Resto and Bar Catering – located in Balanga City 4. Goldiluz Catering – located in Balanga City 5. Ysiad’s Catering located in Balanga City 6. Cora’s Catering located in Orion 7. Junifred Catering Service and Accessories- located in Orani 8. Cj’s Catering Services – located in Dinalupihan 9. Mattro Catering Services- located in Hermosa 10. Gourmet Catering and Flower Shop- located in Orani 11. Know- Well Catering Services- located in Abucay The eleven (11) Catering Services were subjected to survey questionnaire. One catering services at a time. Furthermore, this study was limited to finding only the effectiveness of the marketing strategies used by the different catering services. Statement of the Problem The main purpose of this study was to find out the effectiveness of marketing strategies used by different catering services in the locality of Bataan. Specifically, the study sought to answer the following questions. 1. Is there a significant relationship between the location of the business and its marketing strategies? 2. Is there a significant relationship between the number of years of the business and its marketing strategies? Significance of the Study A study such as this enabled the different catering services in the locale to see if their marketing strategies were effective to increase their income. Furthermore, this is also important to all the catering services for this will help them in the promotion of their services using different marketing strategies. With the use of various marketing strategies, catering services may lead to higher income. Moreover, the useful and relevant information acquired from this study may help future researchers in the same field of study. This study will further help the catering services to develop more effective marketing strategies. Related Literature According to Scanlon (2007), the marketing mix includes the marketing strategy elements and may be conducted either as an alternative to the marketing cycle or as a continuing activity in the market process. The marketing mix incorporates the four basic elements into the overall strategy of marketing a product or service. The four basic elements consist of: †¢ a product (product) †¢ the price of the product (price) †¢ the promotion of the product, and (promotion) †¢ the distribution of the product. (place) The product. This is the primary element of the marketing mix, with the other elements adjusting to it depending on the given situation. The product represents a set of tangible and intangible elements used to satisfy the needs and wants of consumers. The product has all the attributes of a service, and it is designated for the market. What is a service, and which are the attributes of a product as a service? A service represents the result of the interaction of three basic elements: the user (guest), equipment (facility), and the service staff (staff). This result should meet the needs of guests (for example, wedding reception). The process of building a service brand is vital to the product as a service. Becoming distinctive in the marketplace and building a brand helps to gain the trust of guests. Product price. The pricing should be based on three key elements: †¢ service demand, †¢ costs incurred in creating services, and †¢ comparing and adjusting prices to those of rivals on the market. Some potential customers are more sensitive to prices than others. For some, price is the single variable on which they base their decision to buy (or not to buy) a product, while others care nothing for the price, as long as it guarantees the quality of services provided. Hence, businesses need to be elastic in pricing. They must carefully monitor the reactions of customers to prices and, accordingly, adjust or change prices depending upon demand. Costs clearly influence the price of a product, and they determine the bottom price below which a business will begin to loss money. Prices should not, however, be overly cost-oriented, and they should not be increased to cover costs. Instead, they should be based on demand and adjusted to changes on the market. Rivals also play an important role in pricing. A business will often be compelled to change its pricing policy as a result of changes in the prices of rivals. Considering how fierce competition is today, it must be analyzed and mon itored. This means that prices, once fixed, cannot be allowed to remain unchanged, but rather, their adjustment to change should be taken as a sign of their flexibility. Product promotion. To promote a product, the business communicates with the market of demand. The market of demand comprises potential customers, various business organisations and organisations belonging to non-economic branches, and media. In promoting a product, a variety of promotional methods are used to present the product to potential customers and attract their attention. Considering the growing number of promotional methods available today in promoting a product, businesses choose to use a combination of promotional elements.

Civil War Essay -- essays research papers

The Universe of Battles Episode Five   Ã‚  Ã‚  Ã‚  Ã‚  1863 a series of battles were fought between the Confederate army and the Union Army. Battles such as: Gettysburg, Viscksburg, Battery Wagner, Chickamauga Creek, and Chattanooga. Along with these battles the Gettysburg Address was presented, the role of women was noticed, and riots in New York broke out. Many say that these battles were the turning point of the U.S. Civil War. General Robert E. Lee, from the south and George G. Meade from the north lead their troops. On July 4th Robert E. Lee surrendered to the north, and the south was defeated. The Battle of Gettysburg is considered to be the turning point of the Civil War. Late in May the Confederate army marched toward Pennsylvania with shoes in mind. Their soar feet were aching and it was understood to be a large supply of shoes in the state of Pennsylvania. General Robert E. Lee’s 70,000 men were dived up into three different cores. The leaders of the three cores were James Longstreet, Stonewall Jackson, and A.P. Hill. As the Confederates traveled through Pennsylvania they had no respect for the civilians. The Confederate troops stole livestock, clothing and food from the civilians. They sent African Americans back into the south. The Union army followed the confederates through Maryland to see what they were up to. The commander in charge of the union army was George Mede.   Ã‚  Ã‚  Ã‚  Ã‚  The confederate army marched into Gettysberg, and overwhelmed General John Beufords union army. Eventually all of the soldiers in the area from both north and south were now on the battlefield. Toward the end of the first day, the unions were in the lead. The second day, 65,000 confederates were up against 85,000 federal troops. Four hills surrounded the area; Colps Hill, Cemetery Hill, and the Big and little Round top. General Lee wanted all of the hills to be covered, so Longstreet ordered his men to cover the four hills. Sickles disobeyed orders and marched his men past little round top and into a peach orchard. Kernel C. Oats saw that the little round top had no men covering it and saw the defeat. General sickles men were in trouble. Private Robert H. Carter quoted that this was a â€Å" perfect hell on earth†. The confederates and union men ran up to the top of the hill. This is where three hundred and sixty men hid behind large bou... ...nd did not have enough money to run projects like the sanitary commissions. The women in the south did get food together and help the wounded men.   Ã‚  Ã‚  Ã‚  Ã‚  During the Civil War, there was a draft put up in the north. During this time New York City wanted to break away and become an independent city. The New York draft riot consisted of mainly immigrant Irish men in NY. These men had low paying jobs and did not feel they should go to war. On July 12th a draft was posted, and a predominately Irish mob attacked and lashed out. This mob lynched blacks and set buildings on fire. This riot lasted three days, mainly in Manhattan. On the third day, troops from Gettysburg can and stopped this riot.   Ã‚  Ã‚  Ã‚  Ã‚   The Gettysberg Address is a famous speech by Abraham Lincoln. This speech was â€Å"healing words† that was addressed on November 19, 1863. This speech stated his feelings for the dead soldiers, and what they were fighting for. The Gettysberg Address was only 269 words, and this was said to be too short. Usually speeches during this age did not end until hours later. Speeches were a form of entertainment for the people and many were disappointed.